Fitz Roy Spring-Summer 2023
This season VEJA creates a shoe
designed for hiking: the Fitz Roy.
Fitz Roy is a tribute to the mountain range of the same name. Hikers from all over the world dream of climbing this emblematic Patagonian peak, located on the border of Argentina and Chile.
First named by the Tehuelche Indians as “the smoking mountain”, two French mountaineers succeeded in climbing it for the first time in 1952.
Photographer : Pim Rinkes
Models: Théophile, Jordanne, Chloé, Jean, Marion & Ludovic.
To design this shoe, VEJA has developed a brand new material called Trek-Shell. Its tightly woven structure is reminiscent of the Cordura material created in the 1930s, which was designed to be very durable. This technical fabric is also used for outdoor equipment such as backpacks or ski boots and gloves.
For the launch of the VEJA hiking shoe, rather than hiring models for a photoshoot, we preferred to do it our way:
7 VEJA team members went to the Alps to test the pairs.