NO.286 WuKang Road, Shanghai
May 22–24, 2026
Free entry
VEJA is coming to Shanghai for a three-day pop-up store to celebrate the brand’s official launch on Tmall. The event is free and open to the public, with doors opening at noon on Friday. No reservation is required.
The space brings together the brand's story, its best-selling sneakers, a resident cobbler, a café anda showroom open all day, and a music program curated by fRUITYSHOP.
PROGRAMME
May 22 (Friday)
12:00 – 16:00 – Café & Showroom Open
12:00 – 16:00 — Free custom shoe repair service. Feel free to bring any brand of sneakers.
May 23 (Saturday)
12:00 – 21:00 – Coffee & Showroom Open
12:00 – 19:00 — Free custom shoe repair service. Bring any brand of sneakers.
16:30 – 18:30 — Live DJ performance by fRUITYSHOP.
May 24 (Sunday)
11:00 – 21:00 — Coffee & Exhibition Hall Open
11:00 – 19:00 — Free custom shoe-making service. Bring any brand of sneakers.
16:30 – 18:30 — Live DJ performance by fRUITYSHOP.
WHAT TO EXCEPT
Cobbler workshop
Bring a beloved pair from any brand. The cobbler cleans, repairs, and customize.
Café & Showroom
Friday from 12:00 to 16:00.
Saturday and Sunday from 10:00 to 19:00.
Music by fRUITYSHOP
Beijing's leading vinyl and independent music collective curates the full weekend.
Brand walkthroughs
Guided 1:1 introductions to VEJA's story and iconic sneakers.
Exclusive Gifts
Join on-site for exclusive gifts, a lucky draw, and event-themed tote bags.
