In keeping with VEJA’s ethos, the team worked to create
a simple, minimal, and refined space with limited waste.
They collaborated with New York architect Paul Van Der Grient
of WXY Studio.
To leave the space rough is the way we always saw it.
Lots of brands change everything when they settle into
a store. It is heartbreaking to see all the materials and
furniture that gets thrown away. We think the opposite:
the store of the future will be very simple. We like to feel the
history of the place. For us, “a used wooden floor tells a story,
and it’s also far more ecological to try to keep everything.”
Sébastien Kopp, co-founder of VEJA.
Beyond the materials, even the store’s electricity is 100%
renewable with wind energy provided by Abest.
Unique design elements in the space include custom neon
pieces by Brazilian artist Kleber Matheus. A video display
to the left of the entryway shares the brand’s story and
mission, to look at the entire process of making a shoe -
from the innovative materials to the fair wages that are core
to VEJA’s DNA.
In addition to retail, the shop will host monthly panels,
discussions, and activations with a focus on transparency,
climate initiatives, and sustainability.
Programming will begin in April.