![Mount FITZ ROY](https://www.veja-store.com/media/lookbook/SS23/FITZ_ROY/DESKTOP/SS23_LOOKBOOK_FITZROY_ALPES_DESKTOP_01.jpg)
![Mount FITZ ROY](https://www.veja-store.com/media/lookbook/SS23/FITZ_ROY/MOBILE/SS23_LOOKBOOK_FITZROY_MOBILE2_01.jpg)
Fitz Roy Spring-Summer 2023
This season VEJA creates a shoe
designed for hiking: the Fitz Roy.
Fitz Roy is a tribute to the mountain range of the same name. Hikers from all over the world dream of climbing this emblematic Patagonian peak, located on the border of Argentina and Chile. First named by the Tehuelche Indians as “the smoking mountain”, two French mountaineers succeeded in climbing it for the first time in 1952.
Photographer : Pim Rinkes
Models: Théophile, Jordanne, Chloé, Jean, Marion & Ludovic.
![Shoe FITZ ROY woman](https://www.veja-store.com/media/lookbook/SS23/FITZ_ROY/DESKTOP/SS23_LOOKBOOK_FITZROY_ALPES_DESKTOP_03.jpg)
![Shoe FITZ ROY woman](https://www.veja-store.com/media/lookbook/SS23/FITZ_ROY/MOBILE/SS23_LOOKBOOK_FITZROY_MOBILE2_03.jpg)
![Shoe FITZ ROY basalt black](https://www.veja-store.com/media/lookbook/SS23/FITZ_ROY/DESKTOP/SS23_LOOKBOOK_FITZROY_ALPES_DESKTOP_04.jpg)
![Shoe FITZ ROY basalt black](https://www.veja-store.com/media/lookbook/SS23/FITZ_ROY/MOBILE/SS23_LOOKBOOK_FITZROY_MOBILE2_04.jpg)
To design this shoe, VEJA has developed a brand new material called Trek-Shell. Its tightly woven structure is reminiscent of the Cordura material created in the 1930s, which was designed to be very durable. This technical fabric is also used for outdoor equipment such as backpacks or ski boots and gloves.
![Shoe FITZ ROY Gravel Pierre](https://www.veja-store.com/media/lookbook/SS23/FITZ_ROY/DESKTOP/SS23_LOOKBOOK_FITZROY_ALPES_DESKTOP_06.jpg)
![Shoe FITZ ROY Gravel Pierre](https://www.veja-store.com/media/lookbook/SS23/FITZ_ROY/MOBILE/SS23_LOOKBOOK_FITZROY_MOBILE2_06.jpg)
The Fitz Roy is a technical hiking shoe with a solid and stable sole, thanks to multidirectional crampons and a Rock-Plate. Its Trek-Shell upper made of 100% recycled polyester is resistant and water-resistant: its tightly woven fabric is treated with a PFC-free durable water repellent.
This shoe, designed for mountain activities, can also be worn in a more urban setting thanks to its bold style and wide choice of colors.
![Shoe FITZ ROY gravel nautico](https://www.veja-store.com/media/lookbook/SS23/FITZ_ROY/DESKTOP/SS23_LOOKBOOK_FITZROY_ALPES_DESKTOP_08.jpg)
![Shoe FITZ ROY gravel nautico](https://www.veja-store.com/media/lookbook/SS23/FITZ_ROY/MOBILE/SS23_LOOKBOOK_FITZROY_MOBILE2_08.jpg)
For the launch of the VEJA hiking shoe, rather than hiring models for a photoshoot, we preferred to do it our way:
7 VEJA team members went to the Alps to test the pairs.
![VEJA team hiking with FITZ ROY shoes](https://www.veja-store.com/media/lookbook/SS23/FITZ_ROY/DESKTOP/SS23_LOOKBOOK_FITZROY_ALPES_DESKTOP_10.jpg)
![VEJA team hiking with FITZ ROY shoes](https://www.veja-store.com/media/lookbook/SS23/FITZ_ROY/MOBILE/SS23_LOOKBOOK_FITZROY_MOBILE2_10.jpg)
![FITZ ROY gravel ice shoe](https://www.veja-store.com/media/lookbook/SS23/FITZ_ROY/DESKTOP/SS23_LOOKBOOK_FITZROY_ALPES_DESKTOP_11.jpg)
![FITZ ROY gravel ice shoe](https://www.veja-store.com/media/lookbook/SS23/FITZ_ROY/MOBILE/SS23_LOOKBOOK_FITZROY_MOBILE2_11.jpg)
The Fitz Roy is 43% biobased and recycled.
Made in Brazil.
Available in five colors on veja-store.com
![Shoe FITZ ROY for men](https://www.veja-store.com/media/lookbook/SS23/FITZ_ROY/DESKTOP/SS23_LOOKBOOK_FITZROY_ALPES_DESKTOP_13.jpg)
![Shoe FITZ ROY for men](https://www.veja-store.com/media/lookbook/SS23/FITZ_ROY/MOBILE/SS23_LOOKBOOK_FITZROY_MOBILE2_13.jpg)
![Team member pitching a tent](https://www.veja-store.com/media/lookbook/SS23/FITZ_ROY/DESKTOP/SS23_LOOKBOOK_FITZROY_ALPES_DESKTOP_14.jpg)
![Team member pitching a tent](https://www.veja-store.com/media/lookbook/SS23/FITZ_ROY/MOBILE/SS23_LOOKBOOK_FITZROY_MOBILE2_14.jpg)
![FITZ ROY full black shoe](https://www.veja-store.com/media/lookbook/SS23/FITZ_ROY/DESKTOP/SS23_LOOKBOOK_FITZROY_ALPES_DESKTOP_15.jpg)
![FITZ ROY full black shoe](https://www.veja-store.com/media/lookbook/SS23/FITZ_ROY/MOBILE/SS23_LOOKBOOK_FITZROY_MOBILE2_15.jpg)
![Member of the VEJA team, smiling with FITZ ROY hiking shoes on his feet.](https://www.veja-store.com/media/lookbook/SS23/FITZ_ROY/DESKTOP/SS23_LOOKBOOK_FITZROY_ALPES_DESKTOP_17.jpg)
![Member of the VEJA team, smiling with FITZ ROY hiking shoes on his feet.](https://www.veja-store.com/media/lookbook/SS23/FITZ_ROY/MOBILE/SS23_LOOKBOOK_FITZROY_MOBILE2_17.jpg)